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Resources

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Everything here is useful whether or not you ever hire us. That’s the point.

What Waiting Costs

The Most Expensive Line Item Is Silence.

Every month, some leads go cold because nobody followed up. Put your numbers in and see what that costs.

Leaking every month, conservatively₦13,500,000₦162,000,000 a year

Assume value recovered = missed enquiries × your close rate × deal size.

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The Ghosted Quote: Let’s say you send out ten ₦3M proposals this month and all ten go quiet. If you had a follow-up system, you could have closed at least 25% of them. But without one, even at that 25% close rate, you lose ₦7.5M a month in potential revenue.

The Field Guide

The Five Leaks, and How to Close Them.

The Ghosted Quote

Deals are dying after the proposal, not in the market, in the silence.

  1. Quote within 4 hours of the call, while you are still the obvious choice.
  2. A 3-touch follow-up over 5 days. Nobody is too busy to read a done-for-you solution.
  3. A "still deciding?" close that saves roughly 1 in 3 silent deals.
The Founder Bottleneck

The pipeline works as long as you personally are awake. That is the leak.

  1. Move first response off your personal phone. Systems answer in minutes, founders answer in days.
  2. A standard proposal and follow-up sequence your team can run without you.
  3. One weekly pipeline dashboard that only needs your eyes, not your hands.
The Desert Calendar

Nothing predictable is feeding the top of the funnel between referrals.

  1. One outbound channel, run daily, not five channels run occasionally.
  2. An offer with a reason to reply this week, not this quarter.
  3. A landing page that sells the call. The call closes the deal.
The Blind Spot

Money is being spent, but nothing tells you which spend actually works.

  1. Track cost per booked call for every channel, one number each.
  2. Cut everything above the threshold your market cannot bear. Kill fast, without emotion.
  3. Double the winner weekly. Compounding beats cleverness.
The Unknown Leak

You can feel the leak, but you cannot yet see where it is. That is normal. Leaks hide in the gaps between stages.

  1. List the last 10 deals that went quiet and mark the exact step where each died.
  2. Track one number per stage this week: leads, booked calls, proposals, closes.
  3. Bring both to the audit. We price every leak in naira, then you decide.

Want us to price your leaks in naira?

That’s exactly what the 7-day Revenue Leak Audit does: ₦200,000, and it comes off the System if you sign within 7 days.

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